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/mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 SprachSolution https://sprachsolution.eu/en/ Texter — Übersetzer — Dolmetscher Wed, 05 Apr 2023 14:09:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.2 https://sprachsolution.eu/wp-content/uploads/2021/05/cropped-LOGO-Quadrat-32x32.png SprachSolution https://sprachsolution.eu/en/ 32 32 Diversity and Inclusion in Business: Why it is essential https://sprachsolution.eu/en/blog/diversity-and-inclusion-in-business-why-it-is-essential/ https://sprachsolution.eu/en/blog/diversity-and-inclusion-in-business-why-it-is-essential/#respond Thu, 04 Aug 2022 14:01:55 +0000 https://sprachsolution.eu/?p=7798 <p>Diversity and Inclusion in Business: Why it is essential “Diversity: the art of thinking independently together.” – Malcolm Forbes Many companies still see it as an option rather than a necessity, but the business case for diversity and inclusion speaks for itself. Countless studies show…</p> <p>The post <a href=“https://sprachsolution.eu/en/blog/diversity-and-inclusion-in-business-why-it-is-essential/”>Diversity and Inclusion in Business: Why it is essential</a> appeared first on <a href=“https://sprachsolution.eu/en”>SprachSolution</a>.</p> <div data-elementor-type=“wp-post” data-elementor-id=“7798” class=“elementor elementor-7798”> <section class=“elementor-section elementor-top-section elementor-element elementor-element-2fef6312 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no” data-id=“2fef6312” data-element_type=“section”> <div class=“elementor-container elementor-column-gap-default”> <div class=“elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53be0603” data-id=“53be0603” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-13414c28 elementor-widget elementor-widget-heading” data-id=“13414c28” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h1 class=“elementor-heading-title elementor-size-xl”>Diversity and Inclusion in Business: Why it is essential</h1> </div> </div> <div class=“elementor-element elementor-element-434acfde elementor-widget elementor-widget-text-editor” data-id=“434acfde” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <blockquote><p>“Diversity: the art of thinking independently together.” – Malcolm Forbes</p></blockquote> </div> </div> <div class=“elementor-element elementor-element-756b59fa elementor-widget elementor-widget-text-editor” data-id=“756b59fa” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Many companies still see it as an option rather than a necessity, but the business case for diversity and inclusion speaks for itself. Countless studies show just how beneficial it can be. A study by McKinsey found that companies with diverse and inclusive workforces are 35% more likely to outperform their competitors. According to HBR, inclusive organizations are 87% better at decision making and BCG revealed that diverse management teams lead to a 19% increase in revenue. </p> </div> </div> <div class=“elementor-element elementor-element-3538f081 elementor-widget elementor-widget-text-editor” data-id=“3538f081” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>You might be asking yourself now why diversity and inclusion seems so advantageous. The answer for this is simple. Imagine working on a project where each person has the same background, the same views, and ideas, would the results bring anything new to the table? Now imagine a team of individuals from diverse walks of life, with different experiences coming together. New perspectives are bound to be brought forth, which fuels creativity. Having a diverse group of people on the same team helps others see problems differently, leading to different ways of solving problems, with a variety of thoughts and solutions. Unique mindsets create unique opportunities, which companies and people benefit from.</p> </div> </div> <div class=“elementor-element elementor-element-b260f49 elementor-widget elementor-widget-heading” data-id=“b260f49” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>What is diversity and inclusion? </h2> </div> </div> <div class=“elementor-element elementor-element-32248f15 elementor-widget elementor-widget-text-editor” data-id=“32248f15” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>In order to fully grasp why diversity and inclusion matters, it is important to understand what these terms actually mean. So, what is diversity and inclusion? Diversity is about recognising the differences between employees, their identities, and backgrounds. Inclusion is about valuing and wholeheartedly embracing these differences and believing that they are a benefit to the company.</p> </div> </div> <div class=“elementor-element elementor-element-727d8ebe elementor-widget elementor-widget-heading” data-id=“727d8ebe” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>D&amp;I done right </h2> </div> </div> <div class=“elementor-element elementor-element-664d2683 elementor-widget elementor-widget-text-editor” data-id=“664d2683” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Inclusive businesses can be incredibly powerful and inspiring to others, when done right. Unfortunately, a lot of managers solely look at the business case for D&amp;I from a strategic perspective. In other words, they want to make their company look good from the outside. &nbsp;Some experts argue however, that this focus on the business case is misguided and that the moral case for D&amp;I is much more relevant. A diverse workforce alone is not enough, the company needs to take action to create a mindset of inclusion, respect and understanding within the business. This will lead to an open-minded environment where employees feel encouraged to embrace their uniqueness.</p> </div> </div> <div class=“elementor-element elementor-element-7e18b6c0 elementor-widget elementor-widget-heading” data-id=“7e18b6c0” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>5 reasons why diversity and inclusion are good for business</h2> </div> </div> <div class=“elementor-element elementor-element-d0755b1 elementor-widget elementor-widget-text-editor” data-id=“d0755b1” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>As mentioned above, diversity and inclusion can bring a lot of advantages to a company, if managed correctly. Some of those include:</p> </div> </div> <div class=“elementor-element elementor-element-7ee67986 elementor-widget elementor-widget-heading” data-id=“7ee67986” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>1. Mutual respect </h3> </div> </div> <div class=“elementor-element elementor-element-2d10f9d elementor-widget elementor-widget-text-editor” data-id=“2d10f9d” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>When a company values and celebrates the differences that exist between employees, builds a respectful and understanding environment. Managing the company’s diversity and giving the same opportunities to everyone, regardless of their differences, helps to unite the team.</p> </div> </div> <div class=“elementor-element elementor-element-1b6ac2dd elementor-widget elementor-widget-heading” data-id=“1b6ac2dd” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>2. Creativity and innovation</h3> </div> </div> <div class=“elementor-element elementor-element-1f1b4cf3 elementor-widget elementor-widget-text-editor” data-id=“1f1b4cf3” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>The different backgrounds together with the multiple experiences of employees add value to the creative or innovation processes within the business.</p> </div> </div> <div class=“elementor-element elementor-element-6598d955 elementor-widget elementor-widget-heading” data-id=“6598d955” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>3. Customers feel represented</h2> </div> </div> <div class=“elementor-element elementor-element-100c8b2e elementor-widget elementor-widget-text-editor” data-id=“100c8b2e” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>A diverse team of individuals is more likely to also represent the diversity of the customers themselves. Customers will feel more inclined to buy something from your company if they feel understood and seen.</p> </div> </div> <div class=“elementor-element elementor-element-56a9f1c7 elementor-widget elementor-widget-heading” data-id=“56a9f1c7” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>4. Increase in productivity</h3> </div> </div> <div class=“elementor-element elementor-element-cd3968d elementor-widget elementor-widget-text-editor” data-id=“cd3968d” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Harvard Business Review found that culturally diverse teams find solutions more quickly than those that lack this attribute. Decision making also happens to be 60% faster. These factors build the groundwork for increased productivity.</p> </div> </div> <div class=“elementor-element elementor-element-22d57ce3 elementor-widget elementor-widget-heading” data-id=“22d57ce3” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>5. More job candidates </h3> </div> </div> <div class=“elementor-element elementor-element-17e439b elementor-widget elementor-widget-text-editor” data-id=“17e439b” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>According to Glassdoor 2 out of 3 job candidates actively seek out companies that present themselves as inclusive and diverse. Furthermore, in a 2017 survey by PwC, 54% of female and 45% of male respondents said they researched whether a company had diversity and inclusion policies in place, when accepting the position.</p> </div> </div> <div class=“elementor-element elementor-element-328e4e3e elementor-widget elementor-widget-heading” data-id=“328e4e3e” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>Why diversity and inclusion are important </h2> </div> </div> <div class=“elementor-element elementor-element-3b2130aa elementor-widget elementor-widget-text-editor” data-id=“3b2130aa” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Diversity and inclusion are essential for any company. All businesses have a responsibility to ensure that their employees have the same opportunities, regardless of their background. D&amp;I not only leads to an improved working environment, with satisfied employees, it is also an important cause towards change. In a world where discrimination and prejudices still exist on a large scale, allowing minorities and underrepresented people’s voices to be heard and to actively work with them is the first step to create a more open-minded, connected world.</p> </div> </div> <div class=“elementor-element elementor-element-1a2d82e3 elementor-widget elementor-widget-text-editor” data-id=“1a2d82e3” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <div style=“text-align: right;”>author: Fiona Thiele</div> </div> </div> </div> </div> </div> </section> </div><p>The post <a href=“https://sprachsolution.eu/en/blog/diversity-and-inclusion-in-business-why-it-is-essential/”>Diversity and Inclusion in Business: Why it is essential</a> appeared first on <a href=“https://sprachsolution.eu/en”>SprachSolution</a>.</p> https://sprachsolution.eu/en/blog/diversity-and-inclusion-in-business-why-it-is-essential/feed/ 0 Legalese – beyond the text wall https://sprachsolution.eu/en/blog/legalese-beyond-the-text-wall/ https://sprachsolution.eu/en/blog/legalese-beyond-the-text-wall/#respond Wed, 01 Sep 2021 13:59:57 +0000 https://sprachsolution.eu/?p=7791 <p>Legalese – bEyond the text wall Many of our customers are start-ups or growing businesses and have appealing products and big ideas. They invest their time, talent, and money in creating a brand, engineering e‑commerce networks, developing marketing strategies and hiring law experts to get…</p> <p>The post <a href=“https://sprachsolution.eu/en/blog/legalese-beyond-the-text-wall/”>Legalese &#8211; beyond the text wall</a> appeared first on <a href=“https://sprachsolution.eu/en”>SprachSolution</a>.</p> <div data-elementor-type=“wp-post” data-elementor-id=“7791” class=“elementor elementor-7791”> <section class=“elementor-section elementor-top-section elementor-element elementor-element-1627e2f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no” data-id=“1627e2f2” data-element_type=“section”> <div class=“elementor-container elementor-column-gap-default”> <div class=“elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-517cc9cc” data-id=“517cc9cc” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-399f6b8d elementor-widget elementor-widget-heading” data-id=“399f6b8d” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h1 class=“elementor-heading-title elementor-size-xl”>Legalese — bEyond the text wall</h1> </div> </div> <div class=“elementor-element elementor-element-4c568cfa elementor-widget elementor-widget-text-editor” data-id=“4c568cfa” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>Many of our customers are <strong>start-ups</strong> or <strong>growing businesses</strong> and have appealing products and </span><span dir=“ltr” role=“presentation”>big ideas. They invest their time, talent, and money in creating a brand, engineering e-</span><span dir=“ltr” role=“presentation”>commerce networks, developing marketing strategies and hiring law experts to get their papers </span><span dir=“ltr” role=“presentation”>done right. Being aware of the fact that a business needs a sound legal basis, they invest a big </span><span dir=“ltr” role=“presentation”>share of their budget to create essential documents like T&amp;Cs, sample contracts and data </span><span dir=“ltr” role=“presentation”>privacy-compliant notices. And then they just set them aside.</span></p> </div> </div> <div class=“elementor-element elementor-element-373103a elementor-widget elementor-widget-text-editor” data-id=“373103a” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>The <strong>General terms and Conditions</strong> are the Bible of each and every business relationship you </span><span dir=“ltr” role=“presentation”>create. They define rights and duties and are the incarnation of the spirit of good faith – the </span><span dir=“ltr” role=“presentation”>main prerequisite of every deal. When agreeing with them, customers are signing a contract. </span><span dir=“ltr” role=“presentation”>However, these are not something that you put on top of your homepage, while boasting about </span><span dir=“ltr” role=“presentation”>how great they are. <strong>If they are so important, why not put them on a pedestal?</strong></span></p> </div> </div> <div class=“elementor-element elementor-element-71a0d17c elementor-widget elementor-widget-text-editor” data-id=“71a0d17c” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>The answer is simple, although quite trivial. Nobody wants to scare their customers away with a text wall popping up when they click on the small link leading to the T&amp;Cs. Everybody knows how it feels when you try to read the T&amp;Cs, while signing a new mobile phone contract, for example. On page 5 you already feel exhausted and overwhelmed by the information. The incomprehensible legalise makes you ask yourself if it was written with the purpose to confuse you and make you feel ignorant or not. Big, capitalised paragraphs pretend to emphasise the most important information with the effect that they just make you more anxious. Not to mention the fine print, made on purpose illegible for an unarmed eye, leaving you with the slight suspicion that there is something hidden that you can’t spot within all these words and complicated sentences.</p> </div> </div> <div class=“elementor-element elementor-element-75fc74b6 elementor-widget elementor-widget-heading” data-id=“75fc74b6” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-default”>Common people usually choose one of these strategies:</h3> </div> </div> <div class=“elementor-element elementor-element-7a260630 elementor-widget elementor-widget-text-editor” data-id=“7a260630” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <ul><li><span dir=“ltr” role=“presentation”>They sign without reading exposing themselves to the risk of litigation</span><span dir=“ltr” role=“presentation”>.</span></li><li>They read it and keep on pretending to understand while still having no clue.</li><li><span dir=“ltr” role=“presentation”>They hire a legal counsel to read it for them.</span></li></ul> </div> </div> <div class=“elementor-element elementor-element-4b7eb44e elementor-widget elementor-widget-text-editor” data-id=“4b7eb44e” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>What solutions can companies implement for this problem? A very common solution is just a </span><span dir=“ltr” role=“presentation”>popup window with 2–3 boxes that you have to tick and a big button saying, “I agree”. Simple, </span><span dir=“ltr” role=“presentation”>clear and interactive. But is this not just sweeping it under the carpet?</span></p> </div> </div> <div class=“elementor-element elementor-element-346b8dfe elementor-widget elementor-widget-text-editor” data-id=“346b8dfe” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>As an entrepreneur it is up to you how you deal with this problem. <strong>It is a matter of trust and </strong></span><span dir=“ltr” role=“presentation”><strong>transparency towards your customers to explain to them what they are signing up for.</strong> Have </span><span dir=“ltr” role=“presentation”>you ever thought about making your legal documents understandable, customer-friendly, and </span><span dir=“ltr” role=“presentation”>stand out from your competitors’ legal documentation?</span></p> </div> </div> <div class=“elementor-element elementor-element-4e2fae0a elementor-widget elementor-widget-text-editor” data-id=“4e2fae0a” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>No matter how much time you invest in explaining your business philosophy and concept, when y</span><span dir=“ltr” role=“presentation”>ou don’t propose a clear statement what conditions apply to your services, you don’t give the </span><span dir=“ltr” role=“presentation”>right message to your customers. The decision isn’t to pocket the legal documents into the </span><span dir=“ltr” role=“presentation”>bottom of the homepage and to leave them solely to the legal experts hoping that they will </span><span dir=“ltr” role=“presentation”>never need to refer to them. Why should it not be translated into lay language combined with a c</span><span dir=“ltr” role=“presentation”>lever legal design, making them an integral part of your brand?</span></p> </div> </div> <div class=“elementor-element elementor-element-782f18de elementor-invisible elementor-widget elementor-widget-text-editor” data-id=“782f18de” data-element_type=“widget” data-settings=”{&quot;_animation&quot;:&quot;fadeInRight&quot;}” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><strong><span dir=“ltr” role=“presentation”>Remember: The limits of your language are the limits of your business.</span></strong></p> </div> </div> <div class=“elementor-element elementor-element-410c7b51 elementor-widget elementor-widget-heading” data-id=“410c7b51” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>Let’s talk about legal design and language of legal documents</h2> </div> </div> <div class=“elementor-element elementor-element-547de95e elementor-widget elementor-widget-text-editor” data-id=“547de95e” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>It is very important to be aware of your audience: in a B2B situation it is most likely that there </span><span dir=“ltr” role=“presentation”>will be law experts involved in the commercial negotiation, so you can stick to the traditional </span><span dir=“ltr” role=“presentation”>way of legal writing and just leave them to talk legalese. <strong>In B2C, there is definitely a need for </strong></span><strong><span dir=“ltr” role=“presentation”>clear communication, leaning towards lay language.</span></strong></p> </div> </div> <div class=“elementor-element elementor-element-3b8eb51 elementor-widget elementor-widget-text-editor” data-id=“3b8eb51” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>Before giving you some hints on how to create readable legal documents, remember: a lot of </span><span dir=“ltr” role=“presentation”>business agreements are verbal and don’t even need a written form to become enforceable and </span><span dir=“ltr” role=“presentation”>certainly there are no regulations about layout and visual elements. There are certain </span><span dir=“ltr” role=“presentation”>requirements regarding the content, and they must thoroughly protect your interests, but </span><span dir=“ltr” role=“presentation”>legislators do not enforce rules on how to write it. <strong>You can decide how to say what you have to </strong></span><span dir=“ltr” role=“presentation”><strong>say – the wording is entirely up to you</strong> (and your lawyers).</span></p> </div> </div> <div class=“elementor-element elementor-element-1408f95 elementor-widget elementor-widget-heading” data-id=“1408f95” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h1 class=“elementor-heading-title elementor-size-medium”>Define the style and leave the content to your legal counsellors</h1> </div> </div> <div class=“elementor-element elementor-element-29e1bdc elementor-widget__width-inherit elementor-widget elementor-widget-text-editor” data-id=“29e1bdc” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><img decoding=“async” class=“aligncenter wp-image-5694 size-full” src=“https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5.png” alt width=“3062” height=“1765” srcset=“https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5.png 3062w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-300x173.png 300w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-1024x590.png 1024w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-768x443.png 768w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-1536x885.png 1536w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-2048x1181.png 2048w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-345x198.png 345w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-700x403.png 700w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-24x14.png 24w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-36x21.png 36w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild5-48x28.png 48w” sizes=”(max-width: 3062px) 100vw, 3062px”></p> </div> </div> <div class=“elementor-element elementor-element-469b23b8 elementor-widget elementor-widget-heading” data-id=“469b23b8” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>Plain language: pros and cons</h2> </div> </div> <div class=“elementor-element elementor-element-4f02b56b elementor-widget elementor-widget-text-editor” data-id=“4f02b56b” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”><strong>There are reasons</strong> for using legal terms and why they have survived for centuries even though </span><span dir=“ltr” role=“presentation”>everybody hates them. Every legal system develops a proper law language with the main scope </span><span dir=“ltr” role=“presentation”>to prevent litigations over the meaning and use of language. By defining terms to use, for </span><span dir=“ltr” role=“presentation”>example in commercial contracts, that are universally accepted to describe conditions and </span><span dir=“ltr” role=“presentation”>processes, and therefore the authorities save time and public money. Think about Inco Terms: </span><span dir=“ltr” role=“presentation”>with a simple three-letters-acronym like CPF you can settle on responsibility, risk and logistics of </span><span dir=“ltr” role=“presentation”>both parties. So there is no way to argue those.</span></p> </div> </div> <div class=“elementor-element elementor-element-231866bd elementor-widget elementor-widget-text-editor” data-id=“231866bd” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”><strong>The second reason</strong> for creating this awkward language it to assure precision and accuracy. </span><span dir=“ltr” role=“presentation”>Lawyers write their documents knowing that they will be scrutinized for loopholes by a hostile </span><span dir=“ltr” role=“presentation”>audience and don’t like to take hazards by using non-conventional formulations that can result </span><span dir=“ltr” role=“presentation”>to be imprecise.</span></p> </div> </div> <div class=“elementor-element elementor-element-3f33e165 elementor-widget elementor-widget-text-editor” data-id=“3f33e165” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”><strong>The third reason:</strong> habits. </span><span dir=“ltr” role=“presentation”>Some argue that lawyers continue drafting documents so to preserve mystique and justify </span><span dir=“ltr” role=“presentation”>outcomes. We believe they </span><span dir=“ltr” role=“presentation”>don’t do it on purpose. This is a very conservative field, and they </span><span dir=“ltr” role=“presentation”>were just taught to do so.</span></p> </div> </div> <div class=“elementor-element elementor-element-d890ec9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor” data-id=“d890ec9” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><img loading=“lazy” decoding=“async” class=“alignnone size-full wp-image-5710” src=“https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6.png” alt=“Capitalized” width=“2660” height=“1288” srcset=“https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6.png 2660w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6-300x145.png 300w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6-1024x496.png 1024w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6-768x372.png 768w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6-1536x744.png 1536w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6-2048x992.png 2048w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6-700x339.png 700w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6-24x12.png 24w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6-36x17.png 36w, https://sprachsolution.eu/wp-content/uploads/2021/10/Bild6-48x23.png 48w” sizes=”(max-width: 2660px) 100vw, 2660px”></p> </div> </div> <div class=“elementor-element elementor-element-224e4f5e elementor-widget elementor-widget-text-editor” data-id=“224e4f5e” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>There are three good reasons to justify the complexity of legal documents. </span><span dir=“ltr” role=“presentation”>However, if we look a</span><span dir=“ltr” role=“presentation”>t the flip side, when customers are confused by this technical language more litigation could </span><span dir=“ltr” role=“presentation”>occur. The use of lay language could prevent misunderstandings, as all can parties understand </span><span dir=“ltr” role=“presentation”>their obligations. A clear explanation can significantly reduce the suspicions about the </span><span dir=“ltr” role=“presentation”>counterpart hiding something regarding the deal.</span></p> </div> </div> <div class=“elementor-element elementor-element-3743b606 elementor-widget elementor-widget-text-editor” data-id=“3743b606” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <h5><strong><span dir=“ltr” role=“presentation”>To summarize:&nbsp;</span></strong></h5><h5><strong><span dir=“ltr” role=“presentation”>Just try to use a mix of lay and legal language and rethink traditional usage of l</span><span dir=“ltr” role=“presentation”>egal constructions and formulations.</span></strong></h5> </div> </div> <div class=“elementor-element elementor-element-8b0a3ba elementor-widget elementor-widget-text-editor” data-id=“8b0a3ba” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>Formatting and proofreading legal documents is considered a law value task and it is often d</span><span dir=“ltr” role=“presentation”>elegated to legal assistants. Big law firms just must roll out law documents in as little time as </span><span dir=“ltr” role=“presentation”>possible and they concentrate on the legal aspects. Legal assistants receive the redlined version </span><span dir=“ltr” role=“presentation”>of a document just a couple of hours before the deadline and they don’t have enough time to </span><span dir=“ltr” role=“presentation”>create a customized layout from scratch. Most of the time, they use general templates. Unless </span><span dir=“ltr” role=“presentation”>you have agreed on the additional time spent on that (a very seldom situation that I’ve </span><span dir=“ltr” role=“presentation”>experienced two or three times in my entire practice) you will be delivered a simply formatted </span><span dir=“ltr” role=“presentation”>document to be transferred on your company’s letterhead. At that point it would be too late to </span><span dir=“ltr” role=“presentation”>simplify anything.</span></p> </div> </div> <div class=“elementor-element elementor-element-1f2d734 elementor-widget elementor-widget-text-editor” data-id=“1f2d734” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>You may not have the right technical skills to develop a design but you can do a lot with basic </span><span dir=“ltr” role=“presentation”>computer skills using Word and PowerPoint and your web designer will be happy to implement </span><span dir=“ltr” role=“presentation”>your ideas on your homepage. Just let them know in time. </span></p> </div> </div> <div class=“elementor-element elementor-element-487f3faa elementor-widget elementor-widget-heading” data-id=“487f3faa” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>Make clear legal documentation a part of your marketing strategy</h2> </div> </div> <div class=“elementor-element elementor-element-1284e603 elementor-widget elementor-widget-text-editor” data-id=“1284e603” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>Once having the text, you can elaborate it and use creative design. Just to be on the safe side, a</span><span dir=“ltr” role=“presentation”>sk your council about his/her opinion on this. </span></p> </div> </div> <div class=“elementor-element elementor-element-4e00de6e elementor-widget elementor-widget-text-editor” data-id=“4e00de6e” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><span dir=“ltr” role=“presentation”>Showing what your intent is to your legal counsel beforehand will avoid misunderstandings. If y</span><span dir=“ltr” role=“presentation”>ou give more input to your lawyer, he/she will be more prepared and surely will be able to </span><span dir=“ltr” role=“presentation”>write the text to your satisfaction. </span></p> </div> </div> <div class=“elementor-element elementor-element-6bfc3a4f elementor-widget elementor-widget-text-editor” data-id=“6bfc3a4f” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><strong><span dir=“ltr” role=“presentation”>Deliver a great experience to your customers and let people be wowed by your legal d</span><span dir=“ltr” role=“presentation”>ocuments!</span></strong></p> </div> </div> </div> </div> </div> </section> <section class=“elementor-section elementor-top-section elementor-element elementor-element-3c4ae41d elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no” data-id=“3c4ae41d” data-element_type=“section”> <div class=“elementor-container elementor-column-gap-default”> <footer class=“elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11510182” data-id=“11510182” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-4198adbe elementor-widget elementor-widget-text-editor” data-id=“4198adbe” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p><em>author: Zhana Ivanova</em></p> </div> </div> </div> </footer> </div> </section> </div><p>The post <a href=“https://sprachsolution.eu/en/blog/legalese-beyond-the-text-wall/”>Legalese &#8211; beyond the text wall</a> appeared first on <a href=“https://sprachsolution.eu/en”>SprachSolution</a>.</p> https://sprachsolution.eu/en/blog/legalese-beyond-the-text-wall/feed/ 0 Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen https://sprachsolution.eu/en/blog/wie-sie-als-selbstaendiger-mit-einem-professionellen-onlineauftritt-und-ueberzeugenden-onlinetexten-neue-wunschkunden-gewinnen/ https://sprachsolution.eu/en/blog/wie-sie-als-selbstaendiger-mit-einem-professionellen-onlineauftritt-und-ueberzeugenden-onlinetexten-neue-wunschkunden-gewinnen/#respond Fri, 16 Apr 2021 13:57:21 +0000 https://sprachsolution.eu/?p=7777 <p>Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen Zu Beginn kommen Selbstständige und Gründer von Start-ups meist durch Empfehlungen an neue Kunden. Eine Weiterempfehlung durch Bestandskunden bringt definitiv einige Vorteile für Sie mit sich. Schließlich fällt Ihr Name nicht…</p> <p>The post <a href=“https://sprachsolution.eu/en/blog/wie-sie-als-selbstaendiger-mit-einem-professionellen-onlineauftritt-und-ueberzeugenden-onlinetexten-neue-wunschkunden-gewinnen/”>Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen</a> appeared first on <a href=“https://sprachsolution.eu/en”>SprachSolution</a>.</p> <div data-elementor-type=“wp-post” data-elementor-id=“7777” class=“elementor elementor-7777”> <section class=“elementor-section elementor-top-section elementor-element elementor-element-52c57e95 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no” data-id=“52c57e95” data-element_type=“section”> <div class=“elementor-container elementor-column-gap-default”> <div class=“elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f0f9” data-id=“31f0f9” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-23266396 elementor-widget elementor-widget-heading” data-id=“23266396” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h1 class=“elementor-heading-title elementor-size-large”>Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen</h1> </div> </div> <div class=“elementor-element elementor-element-386585c3 elementor-widget elementor-widget-text-editor” data-id=“386585c3” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Zu Beginn kommen Selbstständige und Gründer von Start-ups meist durch Empfehlungen an neue Kunden. Eine Weiterempfehlung durch Bestandskunden bringt definitiv einige Vorteile für Sie mit sich. Schließlich fällt Ihr Name nicht ohne Grund. Dieser spezielle Vertrauensbonus ist ein klarer Pluspunkt gegenüber der Konkurrenz. Dennoch ist der erste Schritt Ihres potenziellen Neukunden die Internetrecherche über Ihr Unternehmen. Wer möchte diesen Vorsprung schon durch einen halbherzigen Onlineauftritt und langweilige Onlinetexte verspielen?</p> </div> </div> <div class=“elementor-element elementor-element-589c4cd9 elementor-widget elementor-widget-text-editor” data-id=“589c4cd9” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Wenn Ihre Websitebesucher ohne konkrete Empfehlung auf Sie aufmerksam wurden, ist Ihre Präsenz im Netz umso wichtiger. Für die Erstellung von Websites und die Pflege Ihrer Accounts in sozialen Netzwerken gibt es einige Tools, mit denen Sie – auch ohne technische Expertise und großem Marketingbudget – relativ schnell und unkompliziert im Netz präsent sein können. Websites und Social Media Profile lassen sich sehr preiswert, teilweise sogar kostenlos, einrichten. Soweit so gut. Die Kunst liegt nun darin, diese Plattformen mit relevantem Content wie Texten und visuellen Medien zu füllen.</p> </div> </div> <div class=“elementor-element elementor-element-64cb2b13 elementor-widget elementor-widget-spacer” data-id=“64cb2b13” data-element_type=“widget” data-widget_type=“spacer.default”> <div class=“elementor-widget-container”> <div class=“elementor-spacer”> <div class=“elementor-spacer-inner”></div> </div> </div> </div> <div class=“elementor-element elementor-element-dcb631c elementor-widget elementor-widget-heading” data-id=“dcb631c” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>Die passende Bühne für Ihren gelungenen Onlineauftritt für sich entdecken: Welche Plattformen können Sie nutzen, um Ihre Onlinetexte in Szene zu setzen?</h2> </div> </div> <div class=“elementor-element elementor-element-247b4342 elementor-widget elementor-widget-text-editor” data-id=“247b4342” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <ul><li>Ihre Website</li><li>Blogbeiträge und Landing Pages</li><li>Social Media</li></ul> </div> </div> <div class=“elementor-element elementor-element-4365ca6f elementor-widget elementor-widget-spacer” data-id=“4365ca6f” data-element_type=“widget” data-widget_type=“spacer.default”> <div class=“elementor-widget-container”> <div class=“elementor-spacer”> <div class=“elementor-spacer-inner”></div> </div> </div> </div> <div class=“elementor-element elementor-element-165ded81 elementor-widget elementor-widget-heading” data-id=“165ded81” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>Ihr gelungener Onlineauftritt: Was Sie bei der Erstellung Ihrer Onlinetexte unbedingt beachten sollten:</h2> </div> </div> <div class=“elementor-element elementor-element-24c350cf elementor-widget elementor-widget-heading” data-id=“24c350cf” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>1. Ihre Wunschkunden sollten sofort erkennen, dass Sie bei Ihnen richtig sind</h3> </div> </div> <div class=“elementor-element elementor-element-2f62a4e5 elementor-widget elementor-widget-text-editor” data-id=“2f62a4e5” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Achten Sie darauf, dass Besucher Ihr Business verstehen ohne durchscrollen zu müssen. Ihnen bleiben nur wenige Sekunden, um in ihnen die Lust auf mehr zu wecken. Aussagekräftige Headlines, relevanter Content und ein Design, mit dem sich Ihre Zielgruppe identifizieren kann vermitteln das Gefühl, gefunden zu haben, wonach sie suchten. Unser Tipp: Bitten Sie Freunde und Bekannte einen neutralen Blick auf Ihren gesamten Onlineauftritt zu werfen. Holen Sie sich Feedback zum ersten Eindruck, der Funktionalität, der Qualität Ihrer Texte und der Optik auf allen Plattformen.</p> </div> </div> <div class=“elementor-element elementor-element-6c3e054c elementor-widget elementor-widget-heading” data-id=“6c3e054c” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>2. Bereiten Sie Ihre Onlinetexte und visuellen Medien aus den Augen Ihres Wunschkunden auf</h3> </div> </div> <div class=“elementor-element elementor-element-3232f1cb elementor-widget elementor-widget-text-editor” data-id=“3232f1cb” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Bedenken Sie, für Ihre Besucher steht nicht Ihr Unternehmen im Mittelpunkt, sondern ihr akutes Anliegen. Sie sind „nur“ ein Mittel zum Zweck. Unternehmen können dazu tendieren, sich selbst zu sehr in den Vordergrund zu drängen. Für Besucher spielt an dieser Stelle lediglich der Nutzen für sie selbst eine Rolle.</p> </div> </div> <div class=“elementor-element elementor-element-1dcbb501 elementor-widget elementor-widget-heading” data-id=“1dcbb501” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>3. Nutzen Sie Suchmaschinenoptimierung, um gefunden zu werden</h3> </div> </div> <div class=“elementor-element elementor-element-5f3220e5 elementor-widget elementor-widget-text-editor” data-id=“5f3220e5” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Ihre Auftragslage ist abhängig von Ihren manuellen Vertriebsaktivitäten und Weiterempfehlungen Ihrer Kunden? Lösen Sie sich von diesem Druck, indem Sie sich durch Ihre SEO-Texte direkt von Personen mit Bedarf an Ihren Lösungen finden lassen.</p> </div> </div> <div class=“elementor-element elementor-element-40e7d8d0 elementor-widget elementor-widget-heading” data-id=“40e7d8d0” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>4. Tipp- sowie Grammatik- und Rechtschreibfehler ausschließen</h3> </div> </div> <div class=“elementor-element elementor-element-5273c8d3 elementor-widget elementor-widget-text-editor” data-id=“5273c8d3” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Gerade weil dieser Punkt so banal klingt, wird er oft unterschätzt. Unser erstaunliches Gehirn kommt uns bei der Überprüfung der eigenen Texte leider nicht zu Gute. Buchstaben werden beim Lesen häufig automatisch an die korrekte Stelle gerückt. Nutzen Sie Online-Korrekturhilfen, die Sie auf grobe Fehler aufmerksam machen. Ergänzend empfehlen wir Ihnen, Ihre Onlinetexte durch eine schreibstarke Person aus Ihrem Bekannten- oder Freundeskreis auf einen flüssigen Schreibstil Korrekturlesen zu lassen.</p> </div> </div> <div class=“elementor-element elementor-element-4a17a847 elementor-widget elementor-widget-heading” data-id=“4a17a847” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>5. Halten Sie rechtliche Vorgaben ein</h2> </div> </div> <div class=“elementor-element elementor-element-38890d80 elementor-widget elementor-widget-text-editor” data-id=“38890d80” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Um Geldstrafen und Abmahnungen zu vermeiden, sollten Sie sich über gesetzliche Vorgaben informieren und diese unbedingt einhalten. Dies gilt für Ihren gesamten Onlineauftritt. Sollten Sie Firmenaccounts in sozialen Netzwerken angelegt haben, so gilt z. B. die Impressumspflicht hier gleichermaßen wie für die Homepage.</p> </div> </div> <div class=“elementor-element elementor-element-4ba516cb elementor-widget elementor-widget-spacer” data-id=“4ba516cb” data-element_type=“widget” data-widget_type=“spacer.default”> <div class=“elementor-widget-container”> <div class=“elementor-spacer”> <div class=“elementor-spacer-inner”></div> </div> </div> </div> <div class=“elementor-element elementor-element-708ad8d1 elementor-widget elementor-widget-heading” data-id=“708ad8d1” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>Externe Partner für Ihren Onlineauftritt an Land ziehen: Wer findet die richtigen Worte für Ihre Onlinetexte?</h2> </div> </div> <div class=“elementor-element elementor-element-57383a07 elementor-widget elementor-widget-text-editor” data-id=“57383a07” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Ihnen fehlt schlichtweg die Zeit, um zielführende Texte zu erstellen? Außerdem geht Ihnen das Schreiben nicht so leicht von der Hand, wie Sie es gerne hätten? Dann können Sie einen zuverlässigen Texter mit ins Boot holen. Wenn Sie sich bereits im Vorfeld mit der Textersuche befassten, stellten Sie vermutlich schnell fest: Texter ist nicht gleich Texter. Wie finden Sie denn nun den passenden Partner für Ihr Projekt? Zunächst einmal müssen Sie wissen, wen Sie suchen und dies klar kommunizieren. Achten Sie von Anfang an auf Ihre Beschreibung, um Stirnrunzler zu vermeiden und Ihren passenden Projektpartner möglichst schnell zu finden. Wer mit verschiedenen Schwerpunkten eines Texters bereits vertraut ist, kann die nächsten Absätze überspringen.</p> </div> </div> <div class=“elementor-element elementor-element-2ea89a89 elementor-widget elementor-widget-heading” data-id=“2ea89a89” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>1. (Evergreen) Content Creator</h3> </div> </div> <div class=“elementor-element elementor-element-600ce29a elementor-widget elementor-widget-text-editor” data-id=“600ce29a” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Wenn Sie sich online neue Geschäftspartner angeln möchten, könnten Sie mit dem Schreiben von Blogbeiträgen beginnen. Durch die sinnhafte Verwendung passender Keywords lassen sich Blogposts wunderbar für Suchmaschinen optimieren und führen Personen mit Informationsbedarf direkt zu Ihnen. Auf diese Weise können Sie erste Kontakte knüpfen und sich als Experten positionieren, ganz ohne aufdringliche Verkaufsansprachen. Ein Content Creator schreibt längere Texte, die eine festgelegte Personengruppe über ein bestimmtes Thema informieren. Sie könnten einen Content Creator außerdem beauftragen, Ihren Onlineauftritt mithilfe eines Online-Magazins oder einem Whitepaper zu optimieren.</p> </div> </div> <div class=“elementor-element elementor-element-18701382 elementor-widget elementor-widget-heading” data-id=“18701382” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>2. Werbetexter / Copywriter</h3> </div> </div> <div class=“elementor-element elementor-element-7b3a8bac elementor-widget elementor-widget-text-editor” data-id=“7b3a8bac” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Die Kunst eines Werbetexters liegt im Verfassen von kurzen und prägnanten Texten. Der Nutzenfaktor für den Kunden wird klar auf den Punkt gebracht, wodurch eine bestimmte Interaktion erzielt werden soll. Beispiele hierfür sind Werbetexte und Pressearbeiten.</p> </div> </div> <div class=“elementor-element elementor-element-4e4937cb elementor-widget elementor-widget-heading” data-id=“4e4937cb” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>3. Social Media Content Creator</h2> </div> </div> <div class=“elementor-element elementor-element-610bfab7 elementor-widget elementor-widget-text-editor” data-id=“610bfab7” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Beim Social-Media-Marketing geht es primär darum, seinem Unternehmen ein Gesicht zu verleihen. Ziel ist es, mit der Community des eigenen Unternehmens im direkten Austausch zu sein, sie zu unterhalten und sie dadurch langfristig an die Marke zu binden.</p> </div> </div> <div class=“elementor-element elementor-element-26705e elementor-widget elementor-widget-heading” data-id=“26705e” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>4. Autor von literarischen Texten</h2> </div> </div> <div class=“elementor-element elementor-element-516f5d18 elementor-widget elementor-widget-text-editor” data-id=“516f5d18” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Beim Erstellen von literarischen Werken arbeiten Autoren meist mit Verlagen und Drucktechnikern zusammen. Das Ergebnis könnte beispielsweise die Biografie eines Künstlers sein.</p> </div> </div> <div class=“elementor-element elementor-element-61f68954 elementor-widget elementor-widget-heading” data-id=“61f68954” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>5. Übersetzer / Transcreator</h3> </div> </div> <div class=“elementor-element elementor-element-5910b989 elementor-widget elementor-widget-text-editor” data-id=“5910b989” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Ein Übersetzer ist ebenfalls ein Texter, denn wäre die Arbeit mit der reinen Übersetzung einzelner Wörter getan, so wäre der Computer ein mächtiger Konkurrent. Ein Übersetzer nimmt Informationen aus dem Originaldokument auf und gibt sie in den Worten einer anderen Kultur wieder. Was eine Nation zum Schmunzeln bringt, kann auf einem anderen Fleckchen der Erde beispielsweise ein riesiges Fragezeichen hervorrufen oder eine Aussage komplett ins Gegenteil drehen.</p> </div> </div> <div class=“elementor-element elementor-element-14ec283a elementor-widget elementor-widget-heading” data-id=“14ec283a” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>6. Ghost Writer</h3> </div> </div> <div class=“elementor-element elementor-element-6d0c4ca4 elementor-widget elementor-widget-text-editor” data-id=“6d0c4ca4” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Wie der Name schon vermuten lässt, bleibt der Ghost Writer anonym. Der Ghost Writer wird z. B. für die Erstellung von Haus- und Abschlussarbeiten beauftragt.</p> </div> </div> <div class=“elementor-element elementor-element-41ec1d3e elementor-widget elementor-widget-spacer” data-id=“41ec1d3e” data-element_type=“widget” data-widget_type=“spacer.default”> <div class=“elementor-widget-container”> <div class=“elementor-spacer”> <div class=“elementor-spacer-inner”></div> </div> </div> </div> <div class=“elementor-element elementor-element-79323e26 elementor-widget elementor-widget-heading” data-id=“79323e26” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-xl”>Wer sind wir?</h2> </div> </div> <div class=“elementor-element elementor-element-755c3514 elementor-widget elementor-widget-image” data-id=“755c3514” data-element_type=“widget” data-widget_type=“image.default”> <div class=“elementor-widget-container”> <img loading=“lazy” decoding=“async” width=“1024” height=“496” src=“https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution-1024x496.png” class=“attachment-large size-large wp-image-7779” alt srcset=“https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution-1024x496.png 1024w, https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution-300x145.png 300w, https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution-768x372.png 768w, https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution-18x9.png 18w, https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution-700x339.png 700w, https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution-24x12.png 24w, https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution-36x17.png 36w, https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution-48x23.png 48w, https://sprachsolution.eu/wp-content/uploads/2023/04/Internationale-Texter-SprachSolution.png 1027w” sizes=”(max-width: 1024px) 100vw, 1024px”> </div> </div> <div class=“elementor-element elementor-element-1ab92257 elementor-widget elementor-widget-image” data-id=“1ab92257” data-element_type=“widget” data-widget_type=“image.default”> <div class=“elementor-widget-container”> <img decoding=“async” src=“https://sprachsolution.eu/wp-content/uploads/2023/04/Mehrsprachige-Texter-SprachSolution.png” title alt loading=“lazy”> </div> </div> <div class=“elementor-element elementor-element-4b836d22 elementor-widget elementor-widget-image” data-id=“4b836d22” data-element_type=“widget” data-widget_type=“image.default”> <div class=“elementor-widget-container”> <img loading=“lazy” decoding=“async” width=“947” height=“498” src=“https://sprachsolution.eu/wp-content/uploads/2023/04/Texter-SprachSolution.png” class=“attachment-large size-large wp-image-7781” alt srcset=“https://sprachsolution.eu/wp-content/uploads/2023/04/Texter-SprachSolution.png 947w, https://sprachsolution.eu/wp-content/uploads/2023/04/Texter-SprachSolution-300x158.png 300w, https://sprachsolution.eu/wp-content/uploads/2023/04/Texter-SprachSolution-768x404.png 768w, https://sprachsolution.eu/wp-content/uploads/2023/04/Texter-SprachSolution-18x9.png 18w, https://sprachsolution.eu/wp-content/uploads/2023/04/Texter-SprachSolution-700x368.png 700w, https://sprachsolution.eu/wp-content/uploads/2023/04/Texter-SprachSolution-24x13.png 24w, https://sprachsolution.eu/wp-content/uploads/2023/04/Texter-SprachSolution-36x19.png 36w, https://sprachsolution.eu/wp-content/uploads/2023/04/Texter-SprachSolution-48x25.png 48w” sizes=”(max-width: 947px) 100vw, 947px”> </div> </div> <div class=“elementor-element elementor-element-3d29c4c6 elementor-widget elementor-widget-text-editor” data-id=“3d29c4c6” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Uns ist bewusst, für Selbständige und Gründer ist häufig nicht das Budget, sondern die Zeit das knappste und somit das wertvollste Gut. Deswegen haben wir speziell für Selbstständige und junge Unternehmen Pakete in begrenzter Anzahl zusammengestellt. Wir schreiben für Sie Onlinetexte in Deutsch, Englisch (britisch oder amerikanisch), Italienisch, Spanisch, Französisch, Russisch und Bulgarisch.</p> </div> </div> </div> </div> </div> </section> <section class=“elementor-section elementor-top-section elementor-element elementor-element-84c462b elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no” data-id=“84c462b” data-element_type=“section”> <div class=“elementor-container elementor-column-gap-default”> <div class=“elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-110312ea” data-id=“110312ea” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-e785f3 elementor-widget elementor-widget-text-editor” data-id=“e785f3” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Vereinbaren Sie <a href=“https://sprachsolution.eu/en/kontakt/” target=“_blank” rel=“noopener”>hier </a>einen Termin und nennen Sie uns die Sprache Ihrer Zielgruppe. Wir werden uns mit Ihnen in Verbindung. Gerne besprechen wir im persönlichen Telefonat oder bei einer (virtuellen) Tasse Kaffee die Details des Projekts.</p> </div> </div> <div class=“elementor-element elementor-element-12d5ef01 elementor-widget elementor-widget-text-editor” data-id=“12d5ef01” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p>Falls Sie selbst mit Ihrem ersten Blogbeitrag starten möchten, verwenden Sie gerne unsere Checkliste:</p> </div> </div> <div class=“elementor-element elementor-element-2131117 elementor-widget elementor-widget-image” data-id=“2131117” data-element_type=“widget” data-widget_type=“image.default”> <div class=“elementor-widget-container”> <img decoding=“async” src=“https://sprachsolution.eu/wp-content/uploads/2023/04/11.jpg” title alt loading=“lazy”> </div> </div> <div class=“elementor-element elementor-element-65180f5d elementor-widget elementor-widget-image” data-id=“65180f5d” data-element_type=“widget” data-widget_type=“image.default”> <div class=“elementor-widget-container”> <img decoding=“async” src=“https://sprachsolution.eu/wp-content/uploads/2023/04/21.jpg” title alt loading=“lazy”> </div> </div> <div class=“elementor-element elementor-element-3681cc84 elementor-widget elementor-widget-image” data-id=“3681cc84” data-element_type=“widget” data-widget_type=“image.default”> <div class=“elementor-widget-container”> <img decoding=“async” src=“https://sprachsolution.eu/wp-content/uploads/2023/04/31.jpg” title alt loading=“lazy”> </div> </div> <div class=“elementor-element elementor-element-c9ca4af elementor-widget elementor-widget-image” data-id=“c9ca4af” data-element_type=“widget” data-widget_type=“image.default”> <div class=“elementor-widget-container”> <img decoding=“async” src=“https://sprachsolution.eu/wp-content/uploads/2023/04/41.jpg” title alt loading=“lazy”> </div> </div> <div class=“elementor-element elementor-element-572670ee elementor-widget elementor-widget-text-editor” data-id=“572670ee” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p style=“text-align: center;”>Andernfalls freuen wir uns über Ihre Kontaktaufnahme über unser <a href=“https://sprachsolution.eu/en/kontakt/” target=“_blank” rel=“noopener”>Kontaktformular</a>. Ihre Vorteile auf einen Blick:</p> </div> </div> </div> </div> </div> </section> <section class=“elementor-section elementor-top-section elementor-element elementor-element-7ee91184 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no” data-id=“7ee91184” data-element_type=“section”> <div class=“elementor-container elementor-column-gap-default”> <div class=“elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5aedc411” data-id=“5aedc411” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-3478ef5c elementor-view-default elementor-widget elementor-widget-icon” data-id=“3478ef5c” data-element_type=“widget” data-widget_type=“icon.default”> <div class=“elementor-widget-container”> <div class=“elementor-icon-wrapper”> <div class=“elementor-icon”> <i aria-hidden=“true” class=“far fa-clock”></i> </div> </div> </div> </div> <div class=“elementor-element elementor-element-12ddd7b2 elementor-widget elementor-widget-heading” data-id=“12ddd7b2” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>Sie haben Zeit fürs Wesentliche</h3> </div> </div> </div> </div> <div class=“elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1a600a9b” data-id=“1a600a9b” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-45d37916 elementor-view-default elementor-widget elementor-widget-icon” data-id=“45d37916” data-element_type=“widget” data-widget_type=“icon.default”> <div class=“elementor-widget-container”> <div class=“elementor-icon-wrapper”> <div class=“elementor-icon”> <i aria-hidden=“true” class=“far fa-check-circle”></i> </div> </div> </div> </div> <div class=“elementor-element elementor-element-470a5f63 elementor-widget elementor-widget-heading” data-id=“470a5f63” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>Ihre Content-Vorsätze werden sicher eingehalten</h3> </div> </div> </div> </div> <div class=“elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-65a777f9” data-id=“65a777f9” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-3a0d77f2 elementor-view-default elementor-widget elementor-widget-icon” data-id=“3a0d77f2” data-element_type=“widget” data-widget_type=“icon.default”> <div class=“elementor-widget-container”> <div class=“elementor-icon-wrapper”> <div class=“elementor-icon”> <i aria-hidden=“true” class=“fas fa-user”></i> </div> </div> </div> </div> <div class=“elementor-element elementor-element-5d3c3455 elementor-widget elementor-widget-heading” data-id=“5d3c3455” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>Eine Anlaufstelle mit routiniertem Freelancer-Team für jeden Onlinetext</h3> </div> </div> </div> </div> </div> </section> <section class=“elementor-section elementor-top-section elementor-element elementor-element-2b6b9c09 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no” data-id=“2b6b9c09” data-element_type=“section”> <div class=“elementor-container elementor-column-gap-default”> <div class=“elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9a3b3a1” data-id=“9a3b3a1” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-5d06a932 elementor-view-default elementor-widget elementor-widget-icon” data-id=“5d06a932” data-element_type=“widget” data-widget_type=“icon.default”> <div class=“elementor-widget-container”> <div class=“elementor-icon-wrapper”> <div class=“elementor-icon”> <i aria-hidden=“true” class=“far fa-eye”></i> </div> </div> </div> </div> <div class=“elementor-element elementor-element-5e6b443a elementor-widget elementor-widget-heading” data-id=“5e6b443a” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>Qualitätskontrolle durch 4‑Augen-Prinzip</h3> </div> </div> </div> </div> <div class=“elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-542aa52a” data-id=“542aa52a” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-5d6715c4 elementor-view-default elementor-widget elementor-widget-icon” data-id=“5d6715c4” data-element_type=“widget” data-widget_type=“icon.default”> <div class=“elementor-widget-container”> <div class=“elementor-icon-wrapper”> <div class=“elementor-icon”> <i aria-hidden=“true” class=“fas fa-exchange-alt”></i> </div> </div> </div> </div> <div class=“elementor-element elementor-element-110ad527 elementor-widget elementor-widget-heading” data-id=“110ad527” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>Unkomplizierter Sprachwechsel ohne erneutes Briefing</h3> </div> </div> </div> </div> <div class=“elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52e2a3c3” data-id=“52e2a3c3” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-5639e3b4 elementor-view-default elementor-widget elementor-widget-icon” data-id=“5639e3b4” data-element_type=“widget” data-widget_type=“icon.default”> <div class=“elementor-widget-container”> <div class=“elementor-icon-wrapper”> <div class=“elementor-icon”> <i aria-hidden=“true” class=“fas fa-euro-sign”></i> </div> </div> </div> </div> <div class=“elementor-element elementor-element-802145b elementor-widget elementor-widget-heading” data-id=“802145b” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h3 class=“elementor-heading-title elementor-size-medium”>Sonderkonditionen für Selbständige und Start-ups (begrenztes Angebot)</h3> </div> </div> </div> </div> </div> </section> <section class=“elementor-section elementor-top-section elementor-element elementor-element-4f16eae4 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no” data-id=“4f16eae4” data-element_type=“section”> <div class=“elementor-container elementor-column-gap-default”> <div class=“elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30852e92” data-id=“30852e92” data-element_type=“column”> <div class=“elementor-widget-wrap elementor-element-populated”> <div class=“elementor-element elementor-element-2948883f elementor-widget elementor-widget-text-editor” data-id=“2948883f” data-element_type=“widget” data-widget_type=“text-editor.default”> <div class=“elementor-widget-container”> <p style=“text-align: right;”>Autor: Pia Heßler</p> </div> </div> <div class=“elementor-element elementor-element-5033faf2 elementor-widget elementor-widget-spacer” data-id=“5033faf2” data-element_type=“widget” data-widget_type=“spacer.default”> <div class=“elementor-widget-container”> <div class=“elementor-spacer”> <div class=“elementor-spacer-inner”></div> </div> </div> </div> <div class=“elementor-element elementor-element-5647401d elementor-widget elementor-widget-heading” data-id=“5647401d” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-medium”>Das könnte Sie auch interessieren:</h2> </div> </div> <div class=“elementor-element elementor-element-816a54 elementor-widget elementor-widget-heading” data-id=“816a54” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-default”><a href=“https://www.omt.de/direktmarketing/zwischenmenschliche-beziehungen-mit-dem-eisbergmodell-verbessern/”>Zwischenmenschliche Beziehungen mit dem Eisbergmodell verbessern</a></h2> </div> </div> <div class=“elementor-element elementor-element-2a5a2fc1 elementor-widget elementor-widget-heading” data-id=“2a5a2fc1” data-element_type=“widget” data-widget_type=“heading.default”> <div class=“elementor-widget-container”> <h2 class=“elementor-heading-title elementor-size-default”><a href=“https://www.omt.de/content-marketing/blogartikel/”>Erfolgreiche Blogartikel für Dein Unternehmen</a></h2> </div> </div> </div> </div> </div> </section> </div><p>The post <a href=“https://sprachsolution.eu/en/blog/wie-sie-als-selbstaendiger-mit-einem-professionellen-onlineauftritt-und-ueberzeugenden-onlinetexten-neue-wunschkunden-gewinnen/”>Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen</a> appeared first on <a href=“https://sprachsolution.eu/en”>SprachSolution</a>.</p> https://sprachsolution.eu/en/blog/wie-sie-als-selbstaendiger-mit-einem-professionellen-onlineauftritt-und-ueberzeugenden-onlinetexten-neue-wunschkunden-gewinnen/feed/ 0