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/mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 {"id":7791,"date":"2021-09-01T15:59:57","date_gmt":"2021-09-01T13:59:57","guid":{"rendered":"https:\/\/sprachsolution.eu\/?p=7791"},"modified":"2023-04-05T16:08:53","modified_gmt":"2023-04-05T14:08:53","slug":"legalese-beyond-the-text-wall","status":"publish","type":"post","link":"https:\/\/sprachsolution.eu\/bg\/blog\/legalese-beyond-the-text-wall\/","title":{"rendered":"Lega\u00adle\u00adse \u2013 bey\u00adond the text wall"},"content":{"rendered":"
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Legalese \u2014 bEyond the text wall<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many of our cus\u00adto\u00admers are start-ups<\/strong> or gro\u00adwing busi\u00adnesses<\/strong> and have appe\u00adal\u00ading pro\u00adducts and <\/span>big ide\u00adas. They invest their time, talent, and money in crea\u00adting a brand, engi\u00adnee\u00adring e-<\/span>com\u00admer\u00adce net\u00adworks, deve\u00adlo\u00adping mar\u00adke\u00adting stra\u00adte\u00adgies and hiring law experts to get their papers <\/span>done right. Being awa\u00adre of the fact that a busi\u00adness needs a sound legal basis, they invest a big <\/span>share of their bud\u00adget to crea\u00adte essen\u00adti\u00adal docu\u00adments like T&Cs, sam\u00adple con\u00adtracts and data <\/span>pri\u00adva\u00adcy-com\u00adpli\u00adant noti\u00adces. And then they just set them aside.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Gene\u00adral terms and Con\u00addi\u00adti\u00adons<\/strong> are the Bible of each and every busi\u00adness rela\u00adti\u00adonship you <\/span>crea\u00adte. They defi\u00adne rights and duties and are the incar\u00adna\u00adti\u00adon of the spi\u00adrit of good faith \u2013 the <\/span>main pre\u00adre\u00adqui\u00adsi\u00adte of every deal. When agre\u00ade\u00ading with them, cus\u00adto\u00admers are sig\u00adning a con\u00adtract. <\/span>Howe\u00adver, the\u00adse are not some\u00adthing that you put on top of your home\u00adpage, while boas\u00adting about <\/span>how gre\u00adat they are. If they are so important, why not put them on a pedestal?<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The ans\u00adwer is simp\u00adle, alt\u00adhough quite tri\u00advi\u00adal. Nobo\u00addy wants to sca\u00adre their cus\u00adto\u00admers away with a text wall pop\u00adping up when they click on the small link lea\u00adding to the T&Cs. Ever\u00ady\u00adbo\u00addy knows how it feels when you try to read the T&Cs, while sig\u00adning a new mobi\u00adle pho\u00adne con\u00adtract, for exam\u00adp\u00adle. On page 5 you alre\u00ada\u00addy feel exhaus\u00adted and over\u00adwhel\u00admed by the infor\u00adma\u00adti\u00adon. The incom\u00adpre\u00adhen\u00adsi\u00adble lega\u00adli\u00adse makes you ask yours\u00adelf if it was writ\u00adten with the pur\u00adpo\u00adse to con\u00adfu\u00adse you and make you feel igno\u00adrant or not. Big, capi\u00adta\u00adli\u00adsed para\u00adgraphs pre\u00adtend to empha\u00adsise the most important infor\u00adma\u00adti\u00adon with the effect that they just make you more anxious. Not to men\u00adti\u00adon the fine print, made on pur\u00adpo\u00adse ille\u00adgi\u00adble for an unar\u00admed eye, lea\u00adving you with the slight sus\u00adpi\u00adci\u00adon that the\u00adre is some\u00adthing hid\u00adden that you can\u2019t spot within all the\u00adse words and com\u00adpli\u00adca\u00adted sentences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Common people usually choose one of these strategies:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • They sign wit\u00adhout rea\u00adding expo\u00adsing them\u00adsel\u00adves to the risk of liti\u00adga\u00adti\u00adon<\/span>.<\/span><\/li>
  • They read it and keep on pre\u00adten\u00adding to under\u00adstand while still having no clue.<\/li>
  • They hire a legal coun\u00adsel to read it for them.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    What solu\u00adti\u00adons can com\u00adpa\u00adnies imple\u00adment for this pro\u00adblem? A very com\u00admon solu\u00adti\u00adon is just a <\/span>popup win\u00addow with 2\u20133 boxes that you have to tick and a big but\u00adton say\u00ading, \u201cI agree\u201d. Simp\u00adle, <\/span>clear and inter\u00adac\u00adti\u00adve. But is this not just swee\u00adping it under the carpet?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    As an entre\u00adpre\u00adneur it is up to you how you deal with this pro\u00adblem. It is a mat\u00adter of trust and <\/strong><\/span>trans\u00adpa\u00adren\u00adcy towards your cus\u00adto\u00admers to explain to them what they are sig\u00adning up for.<\/strong> Have <\/span>you ever thought about making your legal docu\u00adments under\u00adstan\u00adda\u00adble, cus\u00adto\u00admer-fri\u00adend\u00adly, and <\/span>stand out from your com\u00adpe\u00adti\u00adtors\u2019 legal documentation?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    No mat\u00adter how much time you invest in explai\u00adning your busi\u00adness phi\u00adlo\u00adso\u00adphy and con\u00adcept, when y<\/span>ou don\u2019t pro\u00adpo\u00adse a clear state\u00adment what con\u00addi\u00adti\u00adons app\u00adly to your ser\u00advices, you don\u2019t give the <\/span>right mes\u00adsa\u00adge to your cus\u00adto\u00admers. The decis\u00adi\u00adon isn\u2019t to pocket the legal docu\u00adments into the <\/span>bot\u00adtom of the home\u00adpage and to lea\u00adve them sole\u00adly to the legal experts hoping that they will <\/span>never need to refer to them. Why should it not be trans\u00adla\u00adted into lay lan\u00adguage com\u00adbi\u00adned with a c<\/span>lever legal design, making them an inte\u00adgral part of your brand?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Remem\u00adber: The limits of your lan\u00adguage are the limits of your business.<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Let\u2019s talk about legal design and language of legal documents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    It is very important to be awa\u00adre of your audi\u00adence: in a B2B situa\u00adti\u00adon it is most likely that the\u00adre <\/span>will be law experts invol\u00adved in the com\u00admer\u00adcial nego\u00adtia\u00adti\u00adon, so you can stick to the tra\u00addi\u00adtio\u00adnal <\/span>way of legal wri\u00adting and just lea\u00adve them to talk lega\u00adle\u00adse. In B2C, the\u00adre is defi\u00adni\u00adte\u00adly a need for <\/strong><\/span>clear com\u00admu\u00adni\u00adca\u00adti\u00adon, lea\u00adning towards lay language.<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Befo\u00adre giving you some hints on how to crea\u00adte rea\u00adda\u00adble legal docu\u00adments, remem\u00adber: a lot of <\/span>busi\u00adness agree\u00adments are ver\u00adbal and don\u2019t even need a writ\u00adten form to beco\u00adme enforceable and <\/span>cer\u00adtain\u00adly the\u00adre are no regu\u00adla\u00adti\u00adons about lay\u00adout and visu\u00adal ele\u00adments. The\u00adre are cer\u00adtain <\/span>requi\u00adre\u00adments regar\u00adding the con\u00adtent, and they must tho\u00adrough\u00adly pro\u00adtect your inte\u00adrests, but <\/span>legis\u00adla\u00adtors do not enforce rules on how to wri\u00adte it. You can deci\u00adde how to say what you have to <\/strong><\/span>say \u2013 the wor\u00adding is enti\u00adre\u00adly up to you<\/strong> (and your lawyers).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Define the style and leave the content to your legal counsellors<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Plain language: pros and cons<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The\u00adre are reasons<\/strong> for using legal terms and why they have sur\u00advi\u00adved for cen\u00adtu\u00adries even though <\/span>ever\u00ady\u00adbo\u00addy hates them. Every legal sys\u00adtem deve\u00adlo\u00adps a pro\u00adper law lan\u00adguage with the main scope <\/span>to pre\u00advent liti\u00adga\u00adti\u00adons over the mea\u00adning and use of lan\u00adguage. By defi\u00adning terms to use, for <\/span>exam\u00adp\u00adle in com\u00admer\u00adcial con\u00adtracts, that are uni\u00adver\u00adsal\u00adly accept\u00aded to descri\u00adbe con\u00addi\u00adti\u00adons and <\/span>pro\u00adces\u00adses, and the\u00adr\u00ade\u00adfo\u00adre the aut\u00adho\u00adri\u00adties save time and public money. Think about Inco Terms: <\/span>with a simp\u00adle three-let\u00adters-acro\u00adnym like CPF you can sett\u00adle on respon\u00adsi\u00adbi\u00adli\u00adty, risk and logi\u00adstics of <\/span>both par\u00adties. So the\u00adre is no way to argue those.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    The second reason<\/strong> for crea\u00adting this awk\u00adward lan\u00adguage it to assu\u00adre pre\u00adcis\u00adi\u00adon and accu\u00adra\u00adcy. <\/span>Lawy\u00aders wri\u00adte their docu\u00adments kno\u00adwing that they will be scru\u00adti\u00adni\u00adzed for loopho\u00adles by a hosti\u00adle <\/span>audi\u00adence and don\u2019t like to take hazards by using non-con\u00adven\u00adtio\u00adnal for\u00admu\u00adla\u00adti\u00adons that can result <\/span>to be imprecise.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    The third reason:<\/strong> habits. <\/span>Some argue that lawy\u00aders con\u00adti\u00adnue draf\u00adting docu\u00adments so to pre\u00adser\u00adve mys\u00adtique and jus\u00adti\u00adfy <\/span>out\u00adco\u00admes. We belie\u00adve they <\/span>don\u2019t do it on pur\u00adpo\u00adse. This is a very con\u00adser\u00adva\u00adti\u00adve field, and they <\/span>were just taught to do so.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \"Capitalized\"<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    The\u00adre are three good reasons to jus\u00adti\u00adfy the com\u00adple\u00adxi\u00adty of legal docu\u00adments. <\/span>Howe\u00adver, if we look a<\/span>t the flip side, when cus\u00adto\u00admers are con\u00adfu\u00adsed by this tech\u00adni\u00adcal lan\u00adguage more liti\u00adga\u00adti\u00adon could <\/span>occur. The use of lay lan\u00adguage could pre\u00advent misun\u00adderstan\u00addings, as all can par\u00adties under\u00adstand <\/span>their obli\u00adga\u00adti\u00adons. A clear expl\u00adana\u00adti\u00adon can signi\u00adfi\u00adcant\u00adly redu\u00adce the sus\u00adpi\u00adci\u00adons about the <\/span>coun\u00adter\u00adpart hiding some\u00adthing regar\u00adding the deal.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    To summarize: <\/span><\/strong><\/h5>
    Just try to use a mix of lay and legal language and rethink traditional usage of l<\/span>egal constructions and formulations.<\/span><\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    For\u00admat\u00adting and pro\u00adofre\u00ada\u00adding legal docu\u00adments is con\u00adside\u00adred a law value task and it is often d<\/span>ele\u00adga\u00adted to legal assistants. Big law firms just must roll out law docu\u00adments in as litt\u00adle time as <\/span>pos\u00adsi\u00adble and they con\u00adcen\u00adtra\u00adte on the legal aspects. Legal assistants recei\u00adve the red\u00adli\u00adned ver\u00adsi\u00adon <\/span>of a docu\u00adment just a cou\u00adple of hours befo\u00adre the dead\u00adline and they don\u2019t have enough time to <\/span>crea\u00adte a cus\u00adto\u00admi\u00adzed lay\u00adout from scratch. Most of the time, they use gene\u00adral tem\u00adpla\u00adtes. Unless <\/span>you have agreed on the addi\u00adtio\u00adnal time spent on that (a very sel\u00addom situa\u00adti\u00adon that I\u2019ve <\/span>expe\u00adri\u00aden\u00adced two or three times in my enti\u00adre prac\u00adti\u00adce) you will be deli\u00adver\u00aded a sim\u00adply for\u00admat\u00adted <\/span>docu\u00adment to be trans\u00adfer\u00adred on your company\u2019s let\u00adter\u00adhead. At that point it would be too late to <\/span>sim\u00adpli\u00adfy anything.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    You may not have the right tech\u00adni\u00adcal skills to deve\u00adlop a design but you can do a lot with basic <\/span>com\u00adpu\u00adter skills using Word and Power\u00adPoint and your web desi\u00adgner will be hap\u00adpy to imple\u00adment <\/span>your ide\u00adas on your home\u00adpage. Just let them know in time. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Make clear legal documentation a part of your marketing strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Once having the text, you can ela\u00adbo\u00adra\u00adte it and use crea\u00adti\u00adve design. Just to be on the safe side, a<\/span>sk your coun\u00adcil about his\/her opi\u00adni\u00adon on this. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Show\u00ading what your intent is to your legal coun\u00adsel before\u00adhand will avo\u00adid misun\u00adderstan\u00addings. If y<\/span>ou give more input to your lawy\u00ader, he\/she will be more pre\u00adpared and sure\u00adly will be able to <\/span>wri\u00adte the text to your satisfaction. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Deli\u00adver a gre\u00adat expe\u00adri\u00adence to your cus\u00adto\u00admers and let peo\u00adp\u00adle be wowed by your legal d<\/span>ocu\u00adments!<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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