Deprecated: Optional parameter $depth declared before required parameter $output is implicitly treated as a required parameter in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/includes/nav_menu/qode-menu.php on line 76 Deprecated: Optional parameter $depth declared before required parameter $output is implicitly treated as a required parameter in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/includes/nav_menu/qode-menu.php on line 286 Deprecated: Optional parameter $depth declared before required parameter $output is implicitly treated as a required parameter in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/includes/nav_menu/qode-menu.php on line 386 Deprecated: Optional parameter $depth declared before required parameter $output is implicitly treated as a required parameter in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/includes/nav_menu/qode-menu.php on line 479 Deprecated: Creation of dynamic property BridgeQodeSidebar::$title is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/includes/sidebar/qode-custom-sidebar.php on line 18 Deprecated: Creation of dynamic property BridgeQodeIconsFontAwesome::$socialIcons is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.icons/qode.fontawesome.php on line 22 Deprecated: Creation of dynamic property BridgeQodeIconsFontAwesome::$backTopTopIcons is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.icons/qode.fontawesome.php on line 23 Deprecated: Creation of dynamic property BridgeQodeIconsFontAwesome5::$socialIcons is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.icons/qode.fontawesome5.php on line 22 Deprecated: Creation of dynamic property BridgeQodeIconsFontAwesome5::$backTopTopIcons is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.icons/qode.fontawesome5.php on line 23 Warning: The magic method Bridge\Shortcodes\Lib\ShortcodeLoader::__wakeup() must have public visibility in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/plugins/bridge-core/modules/shortcodes/lib/shortcode-loader.php on line 27 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeRepeater::$field_domain is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout3.php on line 798 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeTitle::$hidden_value is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.layout1.php on line 381 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Deprecated: Creation of dynamic property BridgeQodeAdminPage::$icon is deprecated in /mnt/web603/b1/36/510753036/htdocs/wp/wp-content/themes/bridge/framework/lib/qode.framework.php on line 125 Zhana, Author at SprachSolution https://sprachsolution.eu/author/zhana/ Texter - Übersetzer - Dolmetscher Wed, 05 Apr 2023 14:09:04 +0000 de-DE hourly 1 https://wordpress.org/?v=6.2 https://sprachsolution.eu/wp-content/uploads/2021/05/cropped-LOGO-Quadrat-32x32.png Zhana, Author at SprachSolution https://sprachsolution.eu/author/zhana/ 32 32 Diversity and Inclusion in Business: Why it is essential https://sprachsolution.eu/blog/diversity-and-inclusion-in-business-why-it-is-essential/ https://sprachsolution.eu/blog/diversity-and-inclusion-in-business-why-it-is-essential/#respond Thu, 04 Aug 2022 14:01:55 +0000 https://sprachsolution.eu/?p=7798 Diversity and Inclusion in Business: Why it is essential “Diversity: the art of thinking independently together.” – Malcolm Forbes Many companies still see it as an option rather than a necessity, but the business case for diversity and inclusion speaks for itself. Countless studies show...

The post Diversity and Inclusion in Business: Why it is essential appeared first on SprachSolution.

]]>

Diversity and Inclusion in Business: Why it is essential

“Diversity: the art of thinking independently together.” – Malcolm Forbes

Many companies still see it as an option rather than a necessity, but the business case for diversity and inclusion speaks for itself. Countless studies show just how beneficial it can be. A study by McKinsey found that companies with diverse and inclusive workforces are 35% more likely to outperform their competitors. According to HBR, inclusive organizations are 87% better at decision making and BCG revealed that diverse management teams lead to a 19% increase in revenue.

You might be asking yourself now why diversity and inclusion seems so advantageous. The answer for this is simple. Imagine working on a project where each person has the same background, the same views, and ideas, would the results bring anything new to the table? Now imagine a team of individuals from diverse walks of life, with different experiences coming together. New perspectives are bound to be brought forth, which fuels creativity. Having a diverse group of people on the same team helps others see problems differently, leading to different ways of solving problems, with a variety of thoughts and solutions. Unique mindsets create unique opportunities, which companies and people benefit from.

What is diversity and inclusion?

In order to fully grasp why diversity and inclusion matters, it is important to understand what these terms actually mean. So, what is diversity and inclusion? Diversity is about recognising the differences between employees, their identities, and backgrounds. Inclusion is about valuing and wholeheartedly embracing these differences and believing that they are a benefit to the company.

D&I done right

Inclusive businesses can be incredibly powerful and inspiring to others, when done right. Unfortunately, a lot of managers solely look at the business case for D&I from a strategic perspective. In other words, they want to make their company look good from the outside.  Some experts argue however, that this focus on the business case is misguided and that the moral case for D&I is much more relevant. A diverse workforce alone is not enough, the company needs to take action to create a mindset of inclusion, respect and understanding within the business. This will lead to an open-minded environment where employees feel encouraged to embrace their uniqueness.

5 reasons why diversity and inclusion are good for business

As mentioned above, diversity and inclusion can bring a lot of advantages to a company, if managed correctly. Some of those include:

1. Mutual respect

When a company values and celebrates the differences that exist between employees, builds a respectful and understanding environment. Managing the company’s diversity and giving the same opportunities to everyone, regardless of their differences, helps to unite the team.

2. Creativity and innovation

The different backgrounds together with the multiple experiences of employees add value to the creative or innovation processes within the business.

3. Customers feel represented

A diverse team of individuals is more likely to also represent the diversity of the customers themselves. Customers will feel more inclined to buy something from your company if they feel understood and seen.

4. Increase in productivity

Harvard Business Review found that culturally diverse teams find solutions more quickly than those that lack this attribute. Decision making also happens to be 60% faster. These factors build the groundwork for increased productivity.

5. More job candidates

According to Glassdoor 2 out of 3 job candidates actively seek out companies that present themselves as inclusive and diverse. Furthermore, in a 2017 survey by PwC, 54% of female and 45% of male respondents said they researched whether a company had diversity and inclusion policies in place, when accepting the position.

Why diversity and inclusion are important

Diversity and inclusion are essential for any company. All businesses have a responsibility to ensure that their employees have the same opportunities, regardless of their background. D&I not only leads to an improved working environment, with satisfied employees, it is also an important cause towards change. In a world where discrimination and prejudices still exist on a large scale, allowing minorities and underrepresented people’s voices to be heard and to actively work with them is the first step to create a more open-minded, connected world.

author: Fiona Thiele

The post Diversity and Inclusion in Business: Why it is essential appeared first on SprachSolution.

]]> https://sprachsolution.eu/blog/diversity-and-inclusion-in-business-why-it-is-essential/feed/ 0 Legalese — beyond the text wall https://sprachsolution.eu/blog/legalese-beyond-the-text-wall/ https://sprachsolution.eu/blog/legalese-beyond-the-text-wall/#respond Wed, 01 Sep 2021 13:59:57 +0000 https://sprachsolution.eu/?p=7791 Legalese — bEyond the text wall Many of our customers are start-ups or growing businesses and have appealing products and big ideas. They invest their time, talent, and money in creating a brand, engineering e‑commerce networks, developing marketing strategies and hiring law experts to get...

The post Legalese — beyond the text wall appeared first on SprachSolution.

]]>

Legalese — bEyond the text wall

Many of our customers are start-ups or growing businesses and have appealing products and big ideas. They invest their time, talent, and money in creating a brand, engineering e-commerce networks, developing marketing strategies and hiring law experts to get their papers done right. Being aware of the fact that a business needs a sound legal basis, they invest a big share of their budget to create essential documents like T&Cs, sample contracts and data privacy-compliant notices. And then they just set them aside.

The General terms and Conditions are the Bible of each and every business relationship you create. They define rights and duties and are the incarnation of the spirit of good faith – the main prerequisite of every deal. When agreeing with them, customers are signing a contract. However, these are not something that you put on top of your homepage, while boasting about how great they are. If they are so important, why not put them on a pedestal?

The answer is simple, although quite trivial. Nobody wants to scare their customers away with a text wall popping up when they click on the small link leading to the T&Cs. Everybody knows how it feels when you try to read the T&Cs, while signing a new mobile phone contract, for example. On page 5 you already feel exhausted and overwhelmed by the information. The incomprehensible legalise makes you ask yourself if it was written with the purpose to confuse you and make you feel ignorant or not. Big, capitalised paragraphs pretend to emphasise the most important information with the effect that they just make you more anxious. Not to mention the fine print, made on purpose illegible for an unarmed eye, leaving you with the slight suspicion that there is something hidden that you can’t spot within all these words and complicated sentences.

Common people usually choose one of these strategies:

  • They sign without reading exposing themselves to the risk of litigation.
  • They read it and keep on pretending to understand while still having no clue.
  • They hire a legal counsel to read it for them.

What solutions can companies implement for this problem? A very common solution is just a popup window with 2–3 boxes that you have to tick and a big button saying, “I agree”. Simple, clear and interactive. But is this not just sweeping it under the carpet?

As an entrepreneur it is up to you how you deal with this problem. It is a matter of trust and transparency towards your customers to explain to them what they are signing up for. Have you ever thought about making your legal documents understandable, customer-friendly, and stand out from your competitors’ legal documentation?

No matter how much time you invest in explaining your business philosophy and concept, when you don’t propose a clear statement what conditions apply to your services, you don’t give the right message to your customers. The decision isn’t to pocket the legal documents into the bottom of the homepage and to leave them solely to the legal experts hoping that they will never need to refer to them. Why should it not be translated into lay language combined with a clever legal design, making them an integral part of your brand?

Remember: The limits of your language are the limits of your business.

Let’s talk about legal design and language of legal documents

It is very important to be aware of your audience: in a B2B situation it is most likely that there will be law experts involved in the commercial negotiation, so you can stick to the traditional way of legal writing and just leave them to talk legalese. In B2C, there is definitely a need for clear communication, leaning towards lay language.

Before giving you some hints on how to create readable legal documents, remember: a lot of business agreements are verbal and don’t even need a written form to become enforceable and certainly there are no regulations about layout and visual elements. There are certain requirements regarding the content, and they must thoroughly protect your interests, but legislators do not enforce rules on how to write it. You can decide how to say what you have to say – the wording is entirely up to you (and your lawyers).

Define the style and leave the content to your legal counsellors

Plain language: pros and cons

There are reasons for using legal terms and why they have survived for centuries even though everybody hates them. Every legal system develops a proper law language with the main scope to prevent litigations over the meaning and use of language. By defining terms to use, for example in commercial contracts, that are universally accepted to describe conditions and processes, and therefore the authorities save time and public money. Think about Inco Terms: with a simple three-letters-acronym like CPF you can settle on responsibility, risk and logistics of both parties. So there is no way to argue those.

The second reason for creating this awkward language it to assure precision and accuracy. Lawyers write their documents knowing that they will be scrutinized for loopholes by a hostile audience and don’t like to take hazards by using non-conventional formulations that can result to be imprecise.

The third reason: habits. Some argue that lawyers continue drafting documents so to preserve mystique and justify outcomes. We believe they don’t do it on purpose. This is a very conservative field, and they were just taught to do so.

Capitalized

There are three good reasons to justify the complexity of legal documents. However, if we look at the flip side, when customers are confused by this technical language more litigation could occur. The use of lay language could prevent misunderstandings, as all can parties understand their obligations. A clear explanation can significantly reduce the suspicions about the counterpart hiding something regarding the deal.

To summarize: 
Just try to use a mix of lay and legal language and rethink traditional usage of legal constructions and formulations.

Formatting and proofreading legal documents is considered a law value task and it is often delegated to legal assistants. Big law firms just must roll out law documents in as little time as possible and they concentrate on the legal aspects. Legal assistants receive the redlined version of a document just a couple of hours before the deadline and they don’t have enough time to create a customized layout from scratch. Most of the time, they use general templates. Unless you have agreed on the additional time spent on that (a very seldom situation that I’ve experienced two or three times in my entire practice) you will be delivered a simply formatted document to be transferred on your company’s letterhead. At that point it would be too late to simplify anything.

You may not have the right technical skills to develop a design but you can do a lot with basic computer skills using Word and PowerPoint and your web designer will be happy to implement your ideas on your homepage. Just let them know in time.

Make clear legal documentation a part of your marketing strategy

Once having the text, you can elaborate it and use creative design. Just to be on the safe side, ask your council about his/her opinion on this.

Showing what your intent is to your legal counsel beforehand will avoid misunderstandings. If you give more input to your lawyer, he/she will be more prepared and surely will be able to write the text to your satisfaction.

Deliver a great experience to your customers and let people be wowed by your legal documents!

author: Zhana Ivanova

The post Legalese — beyond the text wall appeared first on SprachSolution.

]]> https://sprachsolution.eu/blog/legalese-beyond-the-text-wall/feed/ 0 Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen https://sprachsolution.eu/blog/wie-sie-als-selbstaendiger-mit-einem-professionellen-onlineauftritt-und-ueberzeugenden-onlinetexten-neue-wunschkunden-gewinnen/ https://sprachsolution.eu/blog/wie-sie-als-selbstaendiger-mit-einem-professionellen-onlineauftritt-und-ueberzeugenden-onlinetexten-neue-wunschkunden-gewinnen/#respond Fri, 16 Apr 2021 13:57:21 +0000 https://sprachsolution.eu/?p=7777 Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen Zu Beginn kommen Selbstständige und Gründer von Start-ups meist durch Empfehlungen an neue Kunden. Eine Weiterempfehlung durch Bestandskunden bringt definitiv einige Vorteile für Sie mit sich. Schließlich fällt Ihr Name nicht...

The post Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen appeared first on SprachSolution.

]]>

Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen

Zu Beginn kommen Selbstständige und Gründer von Start-ups meist durch Empfehlungen an neue Kunden. Eine Weiterempfehlung durch Bestandskunden bringt definitiv einige Vorteile für Sie mit sich. Schließlich fällt Ihr Name nicht ohne Grund. Dieser spezielle Vertrauensbonus ist ein klarer Pluspunkt gegenüber der Konkurrenz. Dennoch ist der erste Schritt Ihres potenziellen Neukunden die Internetrecherche über Ihr Unternehmen. Wer möchte diesen Vorsprung schon durch einen halbherzigen Onlineauftritt und langweilige Onlinetexte verspielen?

Wenn Ihre Websitebesucher ohne konkrete Empfehlung auf Sie aufmerksam wurden, ist Ihre Präsenz im Netz umso wichtiger. Für die Erstellung von Websites und die Pflege Ihrer Accounts in sozialen Netzwerken gibt es einige Tools, mit denen Sie – auch ohne technische Expertise und großem Marketingbudget – relativ schnell und unkompliziert im Netz präsent sein können. Websites und Social Media Profile lassen sich sehr preiswert, teilweise sogar kostenlos, einrichten. Soweit so gut. Die Kunst liegt nun darin, diese Plattformen mit relevantem Content wie Texten und visuellen Medien zu füllen.

Die passende Bühne für Ihren gelungenen Onlineauftritt für sich entdecken: Welche Plattformen können Sie nutzen, um Ihre Onlinetexte in Szene zu setzen?

  • Ihre Website
  • Blogbeiträge und Landing Pages
  • Social Media

Ihr gelungener Onlineauftritt: Was Sie bei der Erstellung Ihrer Onlinetexte unbedingt beachten sollten:

1. Ihre Wunschkunden sollten sofort erkennen, dass Sie bei Ihnen richtig sind

Achten Sie darauf, dass Besucher Ihr Business verstehen ohne durchscrollen zu müssen. Ihnen bleiben nur wenige Sekunden, um in ihnen die Lust auf mehr zu wecken. Aussagekräftige Headlines, relevanter Content und ein Design, mit dem sich Ihre Zielgruppe identifizieren kann vermitteln das Gefühl, gefunden zu haben, wonach sie suchten. Unser Tipp: Bitten Sie Freunde und Bekannte einen neutralen Blick auf Ihren gesamten Onlineauftritt zu werfen. Holen Sie sich Feedback zum ersten Eindruck, der Funktionalität, der Qualität Ihrer Texte und der Optik auf allen Plattformen.

2. Bereiten Sie Ihre Onlinetexte und visuellen Medien aus den Augen Ihres Wunschkunden auf

Bedenken Sie, für Ihre Besucher steht nicht Ihr Unternehmen im Mittelpunkt, sondern ihr akutes Anliegen. Sie sind “nur” ein Mittel zum Zweck. Unternehmen können dazu tendieren, sich selbst zu sehr in den Vordergrund zu drängen. Für Besucher spielt an dieser Stelle lediglich der Nutzen für sie selbst eine Rolle.

3. Nutzen Sie Suchmaschinenoptimierung, um gefunden zu werden

Ihre Auftragslage ist abhängig von Ihren manuellen Vertriebsaktivitäten und Weiterempfehlungen Ihrer Kunden? Lösen Sie sich von diesem Druck, indem Sie sich durch Ihre SEO-Texte direkt von Personen mit Bedarf an Ihren Lösungen finden lassen.

4. Tipp- sowie Grammatik- und Rechtschreibfehler ausschließen

Gerade weil dieser Punkt so banal klingt, wird er oft unterschätzt. Unser erstaunliches Gehirn kommt uns bei der Überprüfung der eigenen Texte leider nicht zu Gute. Buchstaben werden beim Lesen häufig automatisch an die korrekte Stelle gerückt. Nutzen Sie Online-Korrekturhilfen, die Sie auf grobe Fehler aufmerksam machen. Ergänzend empfehlen wir Ihnen, Ihre Onlinetexte durch eine schreibstarke Person aus Ihrem Bekannten- oder Freundeskreis auf einen flüssigen Schreibstil Korrekturlesen zu lassen.

5. Halten Sie rechtliche Vorgaben ein

Um Geldstrafen und Abmahnungen zu vermeiden, sollten Sie sich über gesetzliche Vorgaben informieren und diese unbedingt einhalten. Dies gilt für Ihren gesamten Onlineauftritt. Sollten Sie Firmenaccounts in sozialen Netzwerken angelegt haben, so gilt z. B. die Impressumspflicht hier gleichermaßen wie für die Homepage.

Externe Partner für Ihren Onlineauftritt an Land ziehen: Wer findet die richtigen Worte für Ihre Onlinetexte?

Ihnen fehlt schlichtweg die Zeit, um zielführende Texte zu erstellen? Außerdem geht Ihnen das Schreiben nicht so leicht von der Hand, wie Sie es gerne hätten? Dann können Sie einen zuverlässigen Texter mit ins Boot holen. Wenn Sie sich bereits im Vorfeld mit der Textersuche befassten, stellten Sie vermutlich schnell fest: Texter ist nicht gleich Texter. Wie finden Sie denn nun den passenden Partner für Ihr Projekt? Zunächst einmal müssen Sie wissen, wen Sie suchen und dies klar kommunizieren. Achten Sie von Anfang an auf Ihre Beschreibung, um Stirnrunzler zu vermeiden und Ihren passenden Projektpartner möglichst schnell zu finden. Wer mit verschiedenen Schwerpunkten eines Texters bereits vertraut ist, kann die nächsten Absätze überspringen.

1. (Evergreen) Content Creator

Wenn Sie sich online neue Geschäftspartner angeln möchten, könnten Sie mit dem Schreiben von Blogbeiträgen beginnen. Durch die sinnhafte Verwendung passender Keywords lassen sich Blogposts wunderbar für Suchmaschinen optimieren und führen Personen mit Informationsbedarf direkt zu Ihnen. Auf diese Weise können Sie erste Kontakte knüpfen und sich als Experten positionieren, ganz ohne aufdringliche Verkaufsansprachen. Ein Content Creator schreibt längere Texte, die eine festgelegte Personengruppe über ein bestimmtes Thema informieren. Sie könnten einen Content Creator außerdem beauftragen, Ihren Onlineauftritt mithilfe eines Online-Magazins oder einem Whitepaper zu optimieren.

2. Werbetexter / Copywriter

Die Kunst eines Werbetexters liegt im Verfassen von kurzen und prägnanten Texten. Der Nutzenfaktor für den Kunden wird klar auf den Punkt gebracht, wodurch eine bestimmte Interaktion erzielt werden soll. Beispiele hierfür sind Werbetexte und Pressearbeiten.

3. Social Media Content Creator

Beim Social-Media-Marketing geht es primär darum, seinem Unternehmen ein Gesicht zu verleihen. Ziel ist es, mit der Community des eigenen Unternehmens im direkten Austausch zu sein, sie zu unterhalten und sie dadurch langfristig an die Marke zu binden.

4. Autor von literarischen Texten

Beim Erstellen von literarischen Werken arbeiten Autoren meist mit Verlagen und Drucktechnikern zusammen. Das Ergebnis könnte beispielsweise die Biografie eines Künstlers sein.

5. Übersetzer / Transcreator

Ein Übersetzer ist ebenfalls ein Texter, denn wäre die Arbeit mit der reinen Übersetzung einzelner Wörter getan, so wäre der Computer ein mächtiger Konkurrent. Ein Übersetzer nimmt Informationen aus dem Originaldokument auf und gibt sie in den Worten einer anderen Kultur wieder. Was eine Nation zum Schmunzeln bringt, kann auf einem anderen Fleckchen der Erde beispielsweise ein riesiges Fragezeichen hervorrufen oder eine Aussage komplett ins Gegenteil drehen.

6. Ghost Writer

Wie der Name schon vermuten lässt, bleibt der Ghost Writer anonym. Der Ghost Writer wird z. B. für die Erstellung von Haus- und Abschlussarbeiten beauftragt.

Wer sind wir?

Uns ist bewusst, für Selbständige und Gründer ist häufig nicht das Budget, sondern die Zeit das knappste und somit das wertvollste Gut. Deswegen haben wir speziell für Selbstständige und junge Unternehmen Pakete in begrenzter Anzahl zusammengestellt. Wir schreiben für Sie Onlinetexte in Deutsch, Englisch (britisch oder amerikanisch), Italienisch, Spanisch, Französisch, Russisch und Bulgarisch.

Vereinbaren Sie hier einen Termin und nennen Sie uns die Sprache Ihrer Zielgruppe. Wir werden uns mit Ihnen in Verbindung. Gerne besprechen wir im persönlichen Telefonat oder bei einer (virtuellen) Tasse Kaffee die Details des Projekts.

Falls Sie selbst mit Ihrem ersten Blogbeitrag starten möchten, verwenden Sie gerne unsere Checkliste:

Andernfalls freuen wir uns über Ihre Kontaktaufnahme über unser Kontaktformular. Ihre Vorteile auf einen Blick:

Sie haben Zeit fürs Wesentliche

Ihre Content-Vorsätze werden sicher eingehalten

Eine Anlaufstelle mit routiniertem Freelancer-Team für jeden Onlinetext

Qualitätskontrolle durch 4‑Augen-Prinzip

Unkomplizierter Sprachwechsel ohne erneutes Briefing

Sonderkonditionen für Selbständige und Start-ups (begrenztes Angebot)

Autor: Pia Heßler

Das könnte Sie auch interessieren:

Zwischenmenschliche Beziehungen mit dem Eisbergmodell verbessern

Erfolgreiche Blogartikel für Dein Unternehmen

The post Wie Sie als Selbständiger mit einem professionellen Onlineauftritt und überzeugenden Onlinetexten neue Wunschkunden gewinnen appeared first on SprachSolution.

]]> https://sprachsolution.eu/blog/wie-sie-als-selbstaendiger-mit-einem-professionellen-onlineauftritt-und-ueberzeugenden-onlinetexten-neue-wunschkunden-gewinnen/feed/ 0